Strategy from the outside in : profiting from customer value
by
Day, George S.
Title
:
Strategy from the outside in : profiting from customer value
Author
:
Day, George S.
Moorman, Christine
ISBN
:
9780071742290
Personal Author
:
Day, George S.
Publication Information
:
United States : Mc Graw Hill, c2010.
Physical Description
:
312 p. ; 24 cm.
General Note
:
Includes index .
Subject Term
:
Customers relations
Marketing -- Management.
Added Author
:
Moorman, Christine