Building a buzz : libraries and word-of-mouth marketing
by
Barber, Peggy
Title
:
Building a buzz : libraries and word-of-mouth marketing
Author
:
Barber, Peggy
Wallace, Linda
ISBN
:
9780838910115
Personal Author
:
Barber, Peggy
Publication Information
:
Chicago : American Library Association, c2010.
Physical Description
:
xi, 95 p. ; 28 cm.
Subject Term
:
Libraries -- Marketing
Libraries -- Public relations.
Libraries -- United States -- Marketing -- Case study
Added Author
:
Wallace, Linda