More than a name : an introduction to branding
by
 
Davis Melissa

Title
: 
More than a name : an introduction to branding

Author
: 
Davis Melissa

ISBN
: 
9782940373000

Personal Author
: 
Davis Melissa

Publication Information
: 
Lausanne 6 : AVA Book, c2005

Physical Description
: 
240 p. : ill. ; 30 cm.

Subject Term
: 
Brand name products