Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay
by
Roman, Ernan.
Title
:
Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay
Author
:
Roman, Ernan.
ISBN
:
9780071740838
Personal Author
:
Roman, Ernan.
Publication Information
:
New York : McGraw-Hill, c2011.
Physical Description
:
xvi, 248 p. : ill. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Relationship marketing.
Customer relations.
Database marketing.
Consumer profiling