Social media metrics : how to measure and optimize your marketing investment
by
Sterne, Jim, 1955-
Title
:
Social media metrics : how to measure and optimize your marketing investment
Author
:
Sterne, Jim, 1955-
ISBN
:
9780470583784
Personal Author
:
Sterne, Jim, 1955-
Publication Information
:
Hoboken, N.J. : Wiley, c2010.
Physical Description
:
260 p. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Internet marketing
Social media -- Economic aspects.
Marketing - Research
Online social networks -- Economic aspects