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Consumer hehavior and managerial decision making

by

Kardes, Frank R.

Title

:

Consumer hehavior and managerial decision making

Author

:

Kardes, Frank R.

ISBN

:

9780130916020

Personal Author

:

Kardes, Frank R.

Publication Information

:

New York : Prentice Hall 2002

Physical Description

:

xviii, 457 p. ; 25 cm.

General Note

:

Includes bibliographical references and index

Subject Term

:

Consumer behavior

Decision-making

Library	Item Barcode	Material Type	Shelf Number	Status
Perpustakaan Kuala Lumpur	39292002204475	Adult Reference	(R) 658.8342/KAR	Reference Material