Design in business : strategic innovation through design
by
Bruce, Margaret
Title
:
Design in business : strategic innovation through design
Author
:
Bruce, Margaret
Bessant, John
ISBN
:
9780273643746
Personal Author
:
Bruce, Margaret
Publication Information
:
New York : Financial Times Prentice Hall 2002
Physical Description
:
xxii, 287 p. ; 25 cm.
General Note
:
Includes bibliographical references and index
Subject Term
:
Business planning
Success in business
Corporate profits
Competition
Added Author
:
Bessant, John