Mobile marketing : fundamentals and strategy
by
 
Varnali, Kaan

Title
: 
Mobile marketing : fundamentals and strategy

Author
: 
Varnali, Kaan
 
Toker, Aysegul
 
Yilmaz, Cengiz

ISBN
: 
9780071743020

Personal Author
: 
Varnali, Kaan

Publication Information
: 
New York : McGraw-Hill, c2011.

Physical Description
: 
xii, 163 p. : ill. ; 22 cm.

Contents
: 
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.

Subject Term
: 
Telemarketing.

Added Author
: 
Toker, Aysegul
 
Yilmaz, Cengiz


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004195281Adult fiction Book658.872/VAREconomy & Business