Brand rewired : connecting intellectual property, branding, and creativity strategy
by
Chasser, Anne H.
Title
:
Brand rewired : connecting intellectual property, branding, and creativity strategy
Author
:
Chasser, Anne H.
Wolfe, Jennifer C.
ISBN
:
9780470575420
Personal Author
:
Chasser, Anne H.
Publication Information
:
New Jersey: John Wiley & Sons, c2010
Physical Description
:
vii, 224 p. : 24 cm.
Subject Term
:
Product management
Strategic planning
Added Author
:
Wolfe, Jennifer C.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004195716 | Adult Bussiness & Economic (openshelf) | 658.827/CHA | Economy & Business |