The dragon fly effect quick, effective, and powerful ways to use social media to drive social change
by
 
Aaker,Jennifer Lynn.

Title
The dragon fly effect quick, effective, and powerful ways to use social media to drive social change

Author
Aaker,Jennifer Lynn.

ISBN
9780470614150

Personal Author
Aaker,Jennifer Lynn.

Publication Information
United States : Jossey -Bass, 2010.

Physical Description
vii, 211 p. ; 23 cm.

General Note
Includes Index.

Subject Term
Internat marketing -- Political aspects
 
Social media -- Political aspects.
 
Internet -- Social aspects
 
Social entrepreneurship.
 
Social reesponsibility of business.
 
Social change.


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292004238892Adult Non-fiction Book658.872 / JENOpen shelf