Beating the commodity trap : how to maximize your competitive position and increase your pricing power
by
 
D'Aveni, Richard A.

Title
Beating the commodity trap : how to maximize your competitive position and increase your pricing power

Author
D'Aveni, Richard A.

ISBN
9781422103159

Personal Author
D'Aveni, Richard A.

Publication Information
Boston, Mass. : Harvard Business Press, c2010.

Physical Description
xiv, 194 p. : ill. ; 24 cm.

Subject Term
Commercial products.
 
Consumption (Economics)
 
Strategic planning.
 
Competition.


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004211499Adult Bussiness & Economic (openshelf)658.802/DAVEconomy & Business
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292004239061Adult Bussiness & Economic (openshelf)658.802/DAVEconomy & Business