Copycats : how smart companies use imitation to gain a strategic edge
by
Shenkar, Oded.
Title
:
Copycats : how smart companies use imitation to gain a strategic edge
Author
:
Shenkar, Oded.
ISBN
:
9781422126738
Personal Author
:
Shenkar, Oded.
Publication Information
:
Boston, Mass. : Harvard Business Press, c2010.
Physical Description
:
241 p. ; 22 cm.
Contents
:
Fat copycats -- The science and art of imitation -- The age of imitation -- The imitators -- Imitation capabilities and processes -- Imitation strategies -- The imovation challenge.
Subject Term
:
Competition - Management
Imitation -- Economic aspects
Diffusion of innovations -- Management
New products.
Strategic planning.
| Library | Item Barcode | Material Type | Shelf Number |
|---|
| Perpustakaan Kuala Lumpur | 39292004211456 | Adult Bussiness & Economic (openshelf) | 658.4063/SHE |
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004239128 | Adult Bussiness & Economic (openshelf) | 658.4063/SHE |