Emotionomics : leveraging emotions for business success
by
Hill, Dan, 1959-
Title
:
Emotionomics : leveraging emotions for business success
Author
:
Hill, Dan, 1959-
ISBN
:
9780749461898
Personal Author
:
Hill, Dan, 1959-
Edition
:
2nd ed.
Publication Information
:
London ; Philadelphia : Kogan Page, 2010.
Physical Description
:
xviii, 264 p. : ill. ; 24 cm.
Contents
:
Why emotions matter -- Branding -- Offer design, packaging and usability -- Advertising -- Sales -- Retail and service -- Workplace.
Subject Term
:
Economics -- Psychological aspects
Decision making -- Psychological aspects
Emotions.