Creative advertising: theory and practice
by
Moriaty, Sandra E.
Title
:
Creative advertising: theory and practice
Author
:
Moriaty, Sandra E.
ISBN
:
9780131889477
Personal Author
:
Moriaty, Sandra E.
Publication Information
:
Englewood Cliffs, N.J. : Prentice-Hall, 1986.
Physical Description
:
371p.
Subject Term
:
Advertising