Marketing today’s academic library : a bold new approach to communicating with students
by
Mathews, Brian (Brian Scott)
Title
:
Marketing today’s academic library : a bold new approach to communicating with students
Author
:
Mathews, Brian (Brian Scott)
ISBN
:
9780838909843
Personal Author
:
Mathews, Brian (Brian Scott)
Publication Information
:
Chicago : American Library Association, c2009.
Physical Description
:
xv, 171 p. : ill. ; 23 cm.
Subject Term
:
Academic libraries -- Marketing
Academic libraries -- Public relations
Libraries and students.
Advertising -- Libraries
Libraries.
Public relations
Marketing.