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Museum strategy and marketing

by

Kotler, Neil

Title

:

Museum strategy and marketing

Author

:

Kotler, Neil

Kotler, Philip

ISBN

:

9780787909123

Personal Author

:

Kotler, Neil

Publication Information

:

San Francisco Jossey-Bass 1998

Physical Description

:

xxviii, 395 p. ; 24 cm.

Subject Term

:

Museums - Planning

Museums - Marketing

Museum - attendance

Added Author

:

Kotler, Philip