Marketing metrics : the definitive guide to measuring marketing performance
by
Farris, Paul
Title
:
Marketing metrics : the definitive guide to measuring marketing performance
Author
:
Farris, Paul
ISBN
:
9780137058297
Edition
:
2nd ed.
Publication Information
:
Upper Saddle River, N.J. : FT Press, c2010.
Physical Description
:
xv, 414 p. : ill. ; 24 cm.
General Note
:
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Contents
:
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
Subject Term
:
Marketing research.
Marketing -- Mathematical models
Added Author
:
Farris, Paul
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004207356 | Adult Bussiness & Economic (openshelf) | 658.83/MAR | Economy & Business |