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Consumer behavior : A framework

by

Mowen, John C.

Title

:

Consumer behavior : A framework

Author

:

Mowen, John C.

Minor, Michael S.

ISBN

:

9780130169723

Personal Author

:

Mowen, John C.

Publication Information

:

New Jersey : Prentice Hall 2001

Physical Description

:

xii, 354 p. ; 23 cm.

General Note

:

Includes bibliographical references and index

Subject Term

:

Consumer behavior

Added Author

:

Minor, Michael S.