Consumer behavior : A framework
by
Mowen, John C.
Title
:
Consumer behavior : A framework
Author
:
Mowen, John C.
Minor, Michael S.
ISBN
:
9780130169723
Personal Author
:
Mowen, John C.
Publication Information
:
New Jersey : Prentice Hall 2001
Physical Description
:
xii, 354 p. ; 23 cm.
General Note
:
Includes bibliographical references and index
Subject Term
:
Consumer behavior
Added Author
:
Minor, Michael S.