Pengurusan pemasaran strategik : pendekatan cara matlamat
by
Parry, Mark E.
Title
:
Pengurusan pemasaran strategik : pendekatan cara matlamat
Author
:
Parry, Mark E.
Cheng, Wei Hin
ISBN
:
9789830681504
Personal Author
:
Parry, Mark E.
Publication Information
:
Kuala Lumpur : Institut Terjemahan Negara Malaysia, 2009
Physical Description
:
310ms. ; 25cm.
Subject Term
:
Marketing - Management
Strategic planning
Management
Added Author
:
Cheng, Wei Hin