Strategic marketing management : Second edition
by
 
Wilson, Richard M. S.

Title
: 
Strategic marketing management : Second edition

Author
: 
Wilson, Richard M. S.
 
Gilligan, Colin

ISBN
: 
9788176490702

Personal Author
: 
Wilson, Richard M. S.

Publication Information
: 
New Delhi Viva Books Private limited 2001

Physical Description
: 
xx, 827 p. ; 28 cm

General Note
: 
Includes index

Subject Term
: 
Marketing - Management

Added Author
: 
Gilligan, Colin