Marketing of high-technology products and innovations
by
Mohr, Jakki
Title
:
Marketing of high-technology products and innovations
Author
:
Mohr, Jakki
ISBN
:
9780130136060
Personal Author
:
Mohr, Jakki
Publication Information
:
New Jersey Prentice Hall 2001
Physical Description
:
xvii, 414 p. ; 24 cm.
General Note
:
Includes bibliographical references and index
Subject Term
:
High technology industries - Marketing
High technology - Marketing
Marketing