Cases in strategic marketing
by
 
Rosenthal, David

Title
: 
Cases in strategic marketing

Author
: 
Rosenthal, David
 
Brown, Lew G.

ISBN
: 
9780130863591

Personal Author
: 
Rosenthal, David

Publication Information
: 
New Jersey : Prentice Hall, 2000

Physical Description
: 
xiii, 610 p. ; 26 cm.

Subject Term
: 
Marketing - Decision making - Case studies
 
Marketing - Management - Case studies

Added Author
: 
Brown, Lew G.


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292002305702Adult Reference(R) 658.802/ROSEconomy & Business