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Understanding the consumer

by

Dubois, Bernard

Title

:

Understanding the consumer

Author

:

Dubois, Bernard

ISBN

:

9780136163688

Personal Author

:

Dubois, Bernard

Publication Information

:

United Kingdom : Prentice Hall 2000

Physical Description

:

xii, 323 p. ; 23 cm.

General Note

:

Includes index

Subject Term

:

Consumer behavuor - Europe