Introducing marketing research
by
 
Baines, Paul

Title
Introducing marketing research

Author
Baines, Paul
 
Chansarkar, Bal

ISBN
9780471497707

Personal Author
Baines, Paul

Publication Information
West Sussex John Wiley 2002

Physical Description
xvii, 350 p. ; 24 cm.

Abstract
This book is a text that clearly identifies the recursive and interdependent nature of the decision variables involved in the development of an effective research project.

Subject Term
Marketing - Research

Added Author
Chansarkar, Bal