Introducing marketing research
by
Baines, Paul
Title
:
Introducing marketing research
Author
:
Baines, Paul
Chansarkar, Bal
ISBN
:
9780471497707
Personal Author
:
Baines, Paul
Publication Information
:
West Sussex John Wiley 2002
Physical Description
:
xvii, 350 p. ; 24 cm.
Abstract
:
This book is a text that clearly identifies the recursive and interdependent nature of the decision variables involved in the development of an effective research project.
Subject Term
:
Marketing - Research
Added Author
:
Chansarkar, Bal