Onward : how Starbucks fought for its life without losing its soul
by
Schultz, Howard.
Title
:
Onward : how Starbucks fought for its life without losing its soul
Author
:
Schultz, Howard.
Gordon, Joanne.
ISBN
:
9781605292885
Personal Author
:
Schultz, Howard.
Publication Information
:
New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011.
Physical Description
:
xv, 350 p. : ill. ; 23 cm.
Personal Subject
:
Schultz, Howard.
Corporate Subject
:
Starbucks Coffee Company.
Subject Term
:
Coffee industry -- United States
Coffee -- United States -- Marketing
Organizational change - United States
Leadership -- United States
Added Author
:
Gordon, Joanne.