Being the shopper
by
 
Lempert, Phil

Title
Being the shopper

Author
Lempert, Phil

ISBN
9780471151357

Personal Author
Lempert, Phil

Publication Information
New York : John Wiley, 2002

Physical Description
x, 245 p. ; 24 cm.

General Note
Includes index

Subject Term
Consumer behavior
 
Consumption (Economics)
 
Marketing