Being the shopper
by
Lempert, Phil
Title
:
Being the shopper
Author
:
Lempert, Phil
ISBN
:
9780471151357
Personal Author
:
Lempert, Phil
Publication Information
:
New York : John Wiley, 2002
Physical Description
:
x, 245 p. ; 24 cm.
General Note
:
Includes index
Subject Term
:
Consumer behavior
Consumption (Economics)
Marketing