Key account management : tools and techniques for achieving profitable key supplier status
by
Cheverton, Peter.
Title
:
Key account management : tools and techniques for achieving profitable key supplier status
Author
:
Cheverton, Peter.
ISBN
:
9780749463519
Personal Author
:
Cheverton, Peter.
Edition
:
5th ed.
Publication Information
:
London ; Philadelphia, PA : Kogan Page, 2012.
Physical Description
:
xx, 376 p. : ill. ; 24 cm.
Subject Term
:
Selling -- Key accounts
Marketing -- Key accounts
Customer services.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004247014 | Adult Bussiness & Economic (openshelf) | 658.804/CHE | Economy & Business |