Brand relevance : making competitors irrelevant
by
Aaker, David A.
Title
:
Brand relevance : making competitors irrelevant
The Jossey-Bass business & management series
Author
:
Aaker, David A.
ISBN
:
9780470613580
Personal Author
:
Aaker, David A.
Edition
:
1st ed.
Publication Information
:
San Francisco, CA : Jossey-Bass, c2011.
Physical Description
:
xvi, 381 p. : ill. ; 24 cm.
Series
:
The Jossey-Bass business & management series
Subject Term
:
Brand name products.
Branding (Marketing)
Technological innovations.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004296042 | Adult Bussiness & Economic (openshelf) | 658.827/AAK | Economy & Business |