The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
by
Metz, Adam
Title
:
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Author
:
Metz, Adam
ISBN
:
9780071759182
Personal Author
:
Metz, Adam
Publication Information
:
New York : McGraw-Hill, c2012.
Physical Description
:
xxii, 279 p. : ill. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Customer relations -- Management.
Branding (Marketing)
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004263892 | Adult Bussiness & Economic (openshelf) | 658.812/ MET | Economy & Business |