Marketing plans : how to prepare them, how to use them
by
McDonald, Malcolm.
Title
:
Marketing plans : how to prepare them, how to use them
Author
:
McDonald, Malcolm.
Wilson, Hugh, 1962-
ISBN
:
9780470669976
Personal Author
:
McDonald, Malcolm.
Edition
:
7th ed.
Publication Information
:
Chichester, West Sussex, U.K. : Wiley, 2011.
Physical Description
:
xvi, 573 p. : ill. (some col.) ; 25 cm.
Subject Term
:
Marketing -- Management.
Marketing -- Planning
Added Author
:
Wilson, Hugh, 1962-
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004258065 | Adult Bussiness & Economic (reference) | (R)658.802/MAC | Economy & Business |