Measuring customer satisfaction : survey design, use, and statistical analysis methods
by
Hayes, Bob E., 1963-
Title
:
Measuring customer satisfaction : survey design, use, and statistical analysis methods
Author
:
Hayes, Bob E., 1963-
ISBN
:
9780873893626
Personal Author
:
Hayes, Bob E., 1963-
Edition
:
2nd ed.
Publication Information
:
Milwaukee, Wis. : ASQC Quality Press, c1998.
Physical Description
:
xviii, 278 p. : ill. ; 24 cm.
Subject Term
:
Consumer satisfaction -- Statistical methods
Questionnaires.