The successful marketing plan : how to create dynamic, results-oriented marketing
by
Hiebing, Roman G.
Title
:
The successful marketing plan : how to create dynamic, results-oriented marketing
Author
:
Hiebing, Roman G.
Cooper, Scott W.
Wehrenberg, Steve
ISBN
:
9780071745574
Personal Author
:
Hiebing, Roman G.
Publication Information
:
New York : McGraw-Hill, 2012.
Physical Description
:
xxxvi, 566 p. : ill. ; 28 cm.
General Note
:
Includes index.
Subject Term
:
Marketing - Planning
Added Author
:
Cooper, Scott W.
Wehrenberg, Steve