Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
by
Hughes, Arthur M. (Arthur Middleton)
Title
:
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program
Author
:
Hughes, Arthur M. (Arthur Middleton)
ISBN
:
9780071773485
Personal Author
:
Hughes, Arthur M. (Arthur Middleton)
Publication Information
:
New York ; London : McGraw-Hill, c2000.
Physical Description
:
viii, 598 p. : ill. ; 24 cm.
Subject Term
:
Database marketing -- Planning
Management and Business Studies