A stakeholder approach to issues management
by
 
Boutilier, Robert, 1950-

Title
A stakeholder approach to issues management

Author
Boutilier, Robert, 1950-

ISBN
9781606490976

Personal Author
Boutilier, Robert, 1950-

Publication Information
New York : Business Expert Press, 2012

Physical Description
172p. ; 23cm.

Abstract
Offers a fact-based strategy development process for managing issues and controversies. The book shows practitioners how to ground their strategic advice on empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application of advances in stakeholder theory and social network analysis. Readers learn how to track the socio-political environment in order to (a) avoid risks and crises, (b) obtain essential environmental scanning information for strategy development or adjustment, and (c) secure the organization's reputation and access to vital resources.

Subject Term
Customer relations
 
Issues management
 
Social networks


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004249655Adult Bussiness & Economic (openshelf)659.2 / BOUEconomy & Business