The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges
by
Bates, Sandra M.
Title
:
The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges
Author
:
Bates, Sandra M.
ISBN
:
9780071754996
Personal Author
:
Bates, Sandra M.
Publication Information
:
New York : McGraw-Hill, c2012.
Physical Description
:
xxx, 241 p. : ill. ; 24 cm.
Subject Term
:
Branding (Marketing)
Advertising - Brand name products
Reputation.
Leadership.
Communication.
| Library | Item Barcode | Material Type | Shelf Number |
|---|
| Perpustakaan Kuala Lumpur | 39292004249649 | Adult Bussiness & Economic (openshelf) | 658.827/BAT |