Developing new products and services: learning, differentiation and innovation
by
Sander's Lawrance G.
Title
:
Developing new products and services: learning, differentiation and innovation
The marketing research collection
Author
:
Sander's Lawrance G.
ISBN
:
9781606492413
Personal Author
:
Sander's Lawrance G.
Publication Information
:
New York : Business Expert Press, c2011.
Physical Description
:
xx, 340 p. : ill. ; 23 cm.
Series
:
The marketing research collection
Subject Term
:
New products -- Management
New products -- Marketing
Product differentiation.
Creative ability in business -- Management
Marketing -- Decision making
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004263270 | Adult Bussiness & Economic (openshelf) | 658.575/SAN | Economy & Business |