Inside Coca-Cola : a CEO's life story of building the world's most popular brand
by
Isdell Neville
Title
:
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Author
:
Isdell Neville
ISBN
:
9781250004987
Personal Author
:
Isdell Neville
Publication Information
:
New York : St. Martin's Press, 2011.
Physical Description
:
xiv, 254 p., [8] p. of plates : ill. ; 22 cm.
Subject Term
:
Soft drink industry.