Strategic Communication : cases in marketing, public relations advertising and media
Title
: 
Strategic Communication : cases in marketing, public relations advertising and media

ISBN
: 
9781442555495

Publication Information
: 
Australia : Pearson ; 2012

Physical Description
: 
xii 144p : ill ; 28 cm

Subject Term
: 
Marketing - Case studies
 
Public relations -case studies
 
Advertising -case amrketing
 
Mass Medi a- case studies


LibraryItem BarcodeMaterial TypeShelf Number
Perpustakaan Kuala Lumpur39292004283713Adult Non-fiction Book658.8/STR