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Corporate reputation : brand and communication

by

Fill, Chris

Title

:

Corporate reputation : brand and communication

Author

:

Fill, Chris

Roper, Stuart

ISBN

:

9780273727590

Personal Author

:

Fill, Chris

Publication Information

:

Harlow, England ; New York : Pearson, 2012.

Physical Description

:

xxiii, 332 p. : col. ill. ; 27 cm.

Subject Term

:

Corporate image.

Reputation.

Public relations.

Customer relations.

Branding (Marketing)

Added Author

:

Roper, Stuart

Library	Item Barcode	Material Type	Shelf Number
Perpustakaan Kuala Lumpur	39292004277809	Adult Bussiness & Economic (openshelf)	659.2/ COR