Insights : learning from marketing successes and failures
by
Ling, Peter
Title
:
Insights : learning from marketing successes and failures
Heinemann Asia business series
Author
:
Ling, Peter
ISBN
:
9789971644109
Personal Author
:
Ling, Peter
Publication Information
:
Singapore : Heinemann Asia, c1995.
Physical Description
:
xiv, 202 p. ; 21 cm.
Series
:
Heinemann Asia business series
Subject Term
:
Marketing - Case studies
Product management -- Case studies
Success in business - case studies