Services marketing
by
Zeithaml, Valarie A.
Title
:
Services marketing
Author
:
Zeithaml, Valarie A.
Bitner, Mary Jo
ISBN
:
9780071199148
Personal Author
:
Zeithaml, Valarie A.
Publication Information
:
New York McGraw-Hill 2003
Physical Description
:
xix, 668 p. ; 25 cm.
General Note
:
Includes index
Subject Term
:
Services industries - Marketing
Customer services
Marketing
Added Author
:
Bitner, Mary Jo
Library
Item Barcode
Material Type
Shelf Number
Status
Perpustakaan Kuala Lumpur
39292002298758
Adult Bussiness & Economic (openshelf)
(E) 658.8/ZEI
Economy & Business