Political marketing : theoretical and strategic foundations
by
Cwalina, Wojciech
Title
:
Political marketing : theoretical and strategic foundations
Author
:
Cwalina, Wojciech
Falkowski, Andrzej.
Newman, Bruce I.
ISBN
:
9780765629166
Personal Author
:
Cwalina, Wojciech
Publication Information
:
Armonk, N.Y. : M.E. Sharpe, c2011.
Physical Description
:
xi, 340 p. : ill. ; 24 cm.
Subject Term
:
Campaign management.
Political campaigns.
Marketing -- Political aspects.
Added Author
:
Falkowski, Andrzej.
Newman, Bruce I.
| Library | Item Barcode | Material Type | Shelf Number |
|---|
| Perpustakaan Kuala Lumpur | 39292004295935 | Adult Bussiness & Economic (openshelf) | 324.73 /CWA |