Marketing to the new majority : strategies for a diverse world
by
 
Burgos, David

Title
: 
Marketing to the new majority : strategies for a diverse world

Author
: 
Burgos, David
 
Mobolade, Ola

ISBN
: 
9780230111653

Personal Author
: 
Burgos, David

Edition
: 
1st ed.

Publication Information
: 
New York : Palgrave Macmillan, 2011.

Physical Description
: 
ix, 246 p. : ill. ; 25 cm.

Subject Term
: 
Marketing - United States
 
Multiculturalism -- United States.
 
Minorities - United States

Added Author
: 
Mobolade, Ola


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004296228Adult Bussiness & Economic (openshelf)658.802/ BUREconomy & Business
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292004300792Adult Bussiness & Economic (openshelf)658.802/BUREconomy & Business