Unconscious branding : how neuroscience can empower (and inspire) marketing
by
Van Praet, Douglas
Title
:
Unconscious branding : how neuroscience can empower (and inspire) marketing
Author
:
Van Praet, Douglas
ISBN
:
9780230341791
Personal Author
:
Van Praet, Douglas
Edition
:
First edition
Physical Description
:
xiv, 274 pages ; 25 cm
Subject Term
:
Consumer behavior - Psychological aspects
Marketing -- Psychological aspects
Business economics
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004352328 | Adult Bussiness & Economic (openshelf) | 658.8342/ VAN | Economy & Business |