We first : how brands and consumers use social media to build a better world
by
Mainwaring, Simon, 1967-
Title
:
We first : how brands and consumers use social media to build a better world
How brands and consumers use social media to build a better world
Author
:
Mainwaring, Simon, 1967-
ISBN
:
9780230110267
Personal Author
:
Mainwaring, Simon, 1967-
Edition
:
1st ed.
Publication Information
:
New York : Palgrave Macmillan, 2011.
Physical Description
:
vi, 250 p. ; 25 cm.
Subject Term
:
Social responsibility of business.
Capitalism.
Social media -- Economic aspects.
Branding (Marketing)
Internet marketing.
| Library | Item Barcode | Material Type | Shelf Number |
|---|
| Perpustakaan Kuala Lumpur | 39292004296214 | Adult Bussiness & Economic (openshelf) | 658.8/ MAI |
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004300783 | Adult Bussiness & Economic (openshelf) | 658.8/MAI |