Strategic marketing problems : Cases and comments
by
 
Kerin, Roger A.

Title
: 
Strategic marketing problems : Cases and comments

Author
: 
Kerin, Roger A.
 
Peterson, Robert A.

ISBN
: 
9780130276612

Personal Author
: 
Kerin, Roger A.

Publication Information
: 
New Jersey Prentice Hall 2001

Physical Description
: 
xiii, 729 p. ; 28 cm.

General Note
: 
Includes bibliographical references and indexes

Subject Term
: 
Marketing - Decision making - Case studies
 
Marketing - Management - Case studies

Added Author
: 
Peterson, Robert A.