The observational research handbook
by
 
Abrams, Bill

Title
The observational research handbook

Author
Abrams, Bill

ISBN
9780658000737

Personal Author
Abrams, Bill

Publication Information
USA NTC Business Books 2000

Physical Description
xxiv, 277 p. ; 24 cm.

General Note
Includes bibliographical references

Subject Term
Consumer behavior - United States
 
Marketing - United States