Services marketing people, technology, strategy
by
Lovelock, Christopher
Title
:
Services marketing people, technology, strategy
Author
:
Lovelock, Christopher
ISBN
:
9780130173928
Personal Author
:
Lovelock, Christopher
Publication Information
:
USA Prentice Hall 2001
Physical Description
:
xviii, 717 p. ; 24 cm.
General Note
:
Includes bibliographical references and index
Subject Term
:
Professions - Marketing
Service industries - Marketing
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292002548756 | Adult Reference | (R) 658.83/LOV | Being fixed/mended |
| Perpustakaan Kuala Lumpur | 39292002284790 | Adult Reference | (R) 658.83/LOV | Being fixed/mended |