Strategic and competitive analysis : Methods and techniques for analyzing business competition
by
 
Fleisher, Craig S.

Title
Strategic and competitive analysis : Methods and techniques for analyzing business competition

Author
Fleisher, Craig S.
 
Bensoussan, Babette E.

ISBN
9780130888525

Personal Author
Fleisher, Craig S.

Publication Information
USA Prentice Hall 2003

Physical Description
xxii, 457 p. ; 25 cm.

General Note
Includes bibliographical references and index

Subject Term
Business intelligence
 
Competition
 
Strategic planning

Added Author
Bensoussan, Babette E.